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EmailArt articles

Notes from the most
under-loved surface in your business.

Short, opinionated reads on email signatures, brand systems, deliverability and the practical engineering behind looking sharp in every inbox.

Writer at a laptop drafting a blog post
Brand30 May 20264 min read

Your email signature is the billboard you forgot you owned

Most teams send thousands of emails a month and treat the signature as an afterthought. Here's why that's the cheapest brand surface you'll ever buy back.

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Deliverability5 min

Why HTML email signatures break — and the four rules that fix them

Outlook on Windows still runs a 2007 rendering engine. Here's the short list of rules that keep your signature looking right everywhere it lands.

28 May 2026
Engineering4 min

Yes, Outlook on Windows still renders email with Microsoft Word

The single most important fact about email rendering in 2026, and the design decisions that fall out of it.

25 May 2026
Playbook3 min

The one CTA rule every signature should follow

One call to action, changed centrally, matched to whatever the business cares about this quarter. That's the whole playbook.

22 May 2026
Deliverability5 min

Email signatures and GDPR: the short, practical version

The lawful basis, the disclosures, and the one line most European teams get wrong.

20 May 2026
Product4 min

How EmailArt pulls your brand colours out of a logo

A short tour of the colour-extraction pipeline that turns any uploaded logo into a usable signature palette in about a second.

18 May 2026
Product3 min

Seat true-ups, explained without the finance jargon

What we actually charge you when you add or remove a teammate mid-month, and why.

15 May 2026
Engineering4 min

Should your whole signature just be one big image?

A tempting shortcut that quietly breaks accessibility, forwarding, and half the reasons you'd want a signature in the first place.

12 May 2026
Playbook5 min

Rolling out signatures to a 30-person team in an afternoon

A concrete checklist for the person who's been handed the task and needs to be done by end of day.

8 May 2026